This blog is in response to Rafael’s question of “What are the most effective long-term white hat SEO practices?”, well, in my opinion, it comes down to performing three things well such as; On-page SEO, Technical SEO, and Off-Page SEO. Preferably addressing the issues by order of importance, which is why I listed them in this order.
- The first thing you should be doing to keep in synch with organic white hat SEO practices is to make sure you know which keyword(s) you are targeting per page, so make sure you have properly mapped out keywords to their corresponding URL’s. This is essential because it will be your roadmap for helping optimize the rest of the pages.
- Perform a detailed on-page audit to determine which important parts you are missing on your webpages. For example, do you have a favicon icon, an updated copyright year, a term of service page, proper N.A.P information, etc… you get the idea, basically checking for everything that’s on-page related.
- A lot of people either don’t know, or don’t care to work on website accessibility issues, that generally never get picked up by paid SEO tools like SEMRUSH, Ahrefs, or LinkAssistant to name a few; however, it’s absolutely important to also work on this area to improve overall SEO visibility. Look into things like Aria Tags, W3C validation, etc…
- Keep writing quality and relevant content via blogging. This has several benefits, and absolutely important to most SEO strategies. By blogging, you create more relevant content, which means your website will naturally start picking up more relevant keywords, and an opportunity for more people to land to your other pages, assuming you have internal links set up as well. Hopefully, you write with such quality, that people will naturally want to link to that information because it’s the best information on the internet.
- The last thing I would suggest is to work on white-hat link development. For example, instead of spamming your domain name across internet directories, etc… be more proactive, and use paid third-party tools like SEMRUSH or Ahrefs to help identify links to your competitors. You can then reach out to these webmasters and convince them to use your blog resource because it’s better optimized and informative than what they are currently linking to. This technique is known as the Skyscraper technique by the community.
There you have it. Apply these five tips to help you if you’re seeking to improve your overall search rankings in a natural and organic way that’s going to yield positive results. How do I know this is going to help? Because I’ve been doing Small Business SEO Services for various clients, and all of the accounts I manage are strictly using white hat SEO practices.